Free BRAIN Sales Assessment
How well do your sales conversations help buyers think clearly?
A short diagnostic built on the BRAIN Selling System and the CALM objection framework. It shows where your conversations are strong, and where they lose the buyer.
- 4 versions
- 24 questions
- About 6 minutes
- Results on screen
Six areas. Four questions each.
Most salespeople talk too early and listen too late.
None of this is a talent problem. It is a structure problem. The assessment shows you exactly where the structure breaks.
- Reps present before they understand the buyer.
- The buyer feels overloaded, not understood.
- Objections turn into arguments.
- Good opportunities stall, and nobody is quite sure why.
What it measures
Five stages of discovery. One way to handle objections.
BRAIN is the discovery framework at the heart of Brain Based Sales. CALM is how you respond when a buyer pushes back.
Background
What is the context?
Buyers need to feel the conversation is safe and relevant before they will consider change. That starts with understanding their world.
Results and Challenges
What is the current reality?
A balanced conversation explores what is working as well as what is not. That balance builds credibility.
Ambitions
Where do they want to go?
Buyers reveal what they value when they describe success in their own words.
Impact
Why does this matter?
Value is discovered, not declared. Impact questions help the buyer see the full picture without pressure.
Next Steps
What happens now?
A next step should be specific, mutual and meaningful. Politeness is not commitment.
Objections
Cushion, Ask, Listen, Meet.
Objections stall conversations when people argue. CALM gives one consistent way to respond without friction.
Choose your version
Written for where you are today.
Every version uses the same scoring. The language changes to fit your experience and your role.
Foundation
New to selling, or in your first two years.
Intermediate
An experienced salesperson with a regular pattern of meetings.
Advanced
A senior salesperson handling complex sales with several decision makers.
Leadership
A sales leader or business owner assessing a team.
How it works
Three steps. Your results appear straight away.
Rate yourself
Start by saying how strong you believe your sales conversations are today.
Answer 24 questions
Four questions for each BRAIN stage and four for CALM. The answer order changes every time.
Read your results
See your overall score, a score for each stage, and your priority areas.
Confidence against competence
Your self-rating is compared with your scored answers. Any gap between the two is often the most useful finding.
Questions to try next
Each priority area comes with practical questions you can use in your very next sales conversation.
Answer for what happens today, not what you would like to happen. Nothing you enter leaves the page. Your answers stay on your own device.
Who built it
Colly Graham
International Sales Trainer. Founder and CEO of salesxcellence, established in Belfast in 1996.
I built this assessment because I believe relationships come first in every sale. Buyers decide with people who help them think clearly. This tool shows you how well your conversations do that.
I am the author of Winning Mindset for Salespeople and The Winning Mindset for Everyone. My new book, The Brain-Based Sale, is the foundation of this programme.
Find out where your conversations lose the buyer.
It takes about six minutes. Your results appear on screen as soon as you finish.